The Manager’s Playbook
Make Exceptional People Management Your Competitive Advantage
On Sale Now!
From the CEO Educator and author of the bestseller The CEO Tightrope: How to Master the Balancing Act of a Successful CEO, Joel Trammel and Alicia Thrasher is CEO of MGR360, a management and leadership training firm that equips companies with a proven management system, from the C-suite to the frontline. With more than 50 years of combined management experience, they understand what it takes to manage and lead people effectively. It all starts with a simple principle: not everything has to be so hard.
Do you ever feel like as a manager:
- You’re running faster but not moving closer to your goals?
- You’re running faster but not moving closer to your goals?
- Everything is so much harder than it used to be especially for first time managers?
Lately, working hard as a manager is more exhausting than ever. And the more depleted we get, the harder it is to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat,” we’re often working twice or more as hard to achieve half as much or less.
No matter what challenges or obstacles we face, there is a better way: instead of pushing ourselves harder, we can find an easier path. “The Manager’s Playbook” offers actionable advice for making the most essential activities the easiest ones, so you can achieve the results you want with your team!
Download Chapter 1 of the Manger's Playbook for Free
Discover the power of Great Managers!

The Manager’s Playbook is a must-read for any leader. Joel and Alicia have created a manual with fundamental tools that all managers can put to use right away. What a great resource!

MATT DOHERTY
bestselling author, national champion, and executive coach
Joel and Alicia have made the ultimate guide to navigating the dramatic shift to leading and making decisions on a new level. Whether you’re a new or seasoned manager, read this book and use it as a manual for better leadership!

MARSHALL GOLDSMITH
New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There
Our Authors:
Joel Trammel and Alicia Thrasher

Joel Trammell is a serial entrepreneur and lifelong learner about building great organizations. His leadership had led to multiple successful exits and exceptional investor returns over his 30-year career. Trammell is the owner of Texas CEO Magazine, which reaches more than 10,000 CEOs across the state. He is a pioneer in the field of CEO education and training.
Trammell served as co-founder and CEO at NetQoS, a software company that optimized the performance of computer networks. Under his tenure, the company generated more than 10 times the return on invested capital. Trammell moved on to co-found another software company, CacheIQ, which delivered a 7X return to investors in 18 months. He also served as a board member and then CEO of the network services provider Black Box Corporation (NASDAQ:BBOX). He is also the co-founder and managing partner of Lone Rock Technology, a private equity firm.

Alicia Thrasher is CEO of MGR360, a management and leadership training firm that equips companies with a proven management system, from the C-suite to the frontline. With more than 20 years of management experience in the information technology and consulting space, Alicia understands what it takes to manage and lead people effectively, even through the most complex situations. Before becoming CEO of MGR360, Alicia brought her leadership, vision, and strategic oversight to many executive positions, including leading programs for eBay/PayPal, Google, and Anheuser-Busch.
Alicia graduated with a BBA from the University of Texas at Austin with a concentration in Management Information Systems. She also holds Project Management Professional (PMP) and Certified Scrum Master (CSM) certifications.
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